SHINGRIX — Tendril

CREDITS


Creative Direction: Tendril
Director: Daniel Pommella

Art Direction: The Dink
Client: Shingrix - GlaxoSmithKline

Amando teamed up with the ultra talented folks at Tendril in order to create styleframes for a series of Shingrix commercials. With a keen eye for detail and a passion for animation, Amando worked closely with the Tendril team to bring the client's vision to life, crafting captivating visuals that helped to elevate the overall impact of the commercials.

A global campaign, which aims to announce the new achievement of GSK, the development of the vaccine for Shingles.

Based on real patient testimonials, the main objective was to impact the viewer through visual representations that illustrate the various sensations of pain caused by Shingles.

Once hit by the message, the films then feature the solution to this painful health issue.

When we created the visual metaphors, we were faced with the challenge of how to introduce them into the human body without going into a visual approach that would look extremely aggressive.

The actual testimonials describe the pain as the sensation of burning skin, being pierced,

cracking and even boiling. It was then that we brought a visual solution that proposed a kind of parallel, abstract and subjective reality, where we could portray these sensations manifesting on the surface of different artistic sculptures that were being consumed by these symptoms. The narrative enters and leaves this reality through the use of match cuts in editing creating a visual bridge between the real world and the metaphorical reality.

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