swiss life — av 2020 · Amando Rosales

Swiss Life — Altersvorsorge 2020.
Bridging swiss tradition and future.

About the Project.

Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge. We were asked to make a movie that reflects the impact of demographic change combined with low interest rates, on the Swiss retirement system. A possible answer to the current and future challenges is the AV2020 referendum that if supported by the Swiss population would strengthen the current retirement system.

Client:

Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge.

Responsibilities:

Design and Concept Development. Interpretation of directors vision in accordance with client brief.

Client:

Daimler AG with its main brand Mercedes-Benz, but also AMG, Maybach EQ as well es Mercedes Me.
Comissioned by 908 video GmbH and Ask Jeff Berlin GmbH

Responsibilities:

Design and Concept Development. Director‘s Interpretatinon in accordance to client brief.

Brief:

Design Development for the presentation of the Daimler Product Forum. Daimlers most important internal event. The product forum is an annual internal event, on which the products and services of the
next four years are being presented. Pitch.

Credits

Production Company: KompostDirector/creative Director: Gian Klainguti
Art Director / Styleframes: Amando Rosales Gonzalez
Executive Producer: Dennis Guggenheim
3D Lead: Dominik Grejc
Motion Graphics/3D Artist: Markus Feder
Sound Design: Cyril Böhler / Harry Herchenroth

Client:

Daimler AG with its main brand Mercedes-Benz, but also AMG, Maybach EQ as well es Mercedes Me.
Comissioned by 908 video GmbH and Ask Jeff Berlin GmbH

Responsibilities:

Design and Concept Development. Director‘s Interpretatinon in accordance to client brief.

Brief:

The process.

We went through a long process to come up with a way to visualize the entire system and all of its problems and possible solutions. Our mantra was – “keep it simple”, since the entire subject is already complex enough.

Using a high-level of abstraction through the use of metaphors and symbols, we developed a visual language that grasps the complexity in a comprehensive and visually engaging way. During the process we realised that we want to shift our focus on telling stories that have a positive impact on our and future generations.