Swiss Life —
Altersvorsorge 2020.


Bridging swiss tradition and future. 

Swiss Life —
Altersvorsorge 2020.


Bridging swiss tradition and future. 

About the Project.

Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge. We were asked to make a movie that reflects the impact of demographic change combined with low interest rates, on the Swiss retirement system. A possible answer to the current and future challenges is the AV2020 referendum that if supported by the Swiss population would strengthen the current retirement system.

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Client:

Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge.


Responsibilities:

Design and Concept Development. Interpretation of directors vision in accordance with client brief.

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Credits


Production Company: KompostDirector/creative Director: Gian Klainguti
Art Director / Styleframes: Amando Rosales Gonzalez 
Executive Producer: Dennis Guggenheim
3D Lead: Dominik Grejc
Motion Graphics/3D Artist: Markus Feder
Sound Design: Cyril Böhler / Harry Herchenroth

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The process.

We went through a lengthy process to come up with a way to visualize the entire system and all of its problems and possible solutions. Our mantra was – “keep it simple”, since the entire subject is already complex enough.

Using a high-level of abstraction through the use of metaphors and symbols, we developed a visual language that grasps the complexity in a comprehensive and visually engaging way. During the process we realised that we want to shift our focus on telling stories that have a positive impact on our and future generations.

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Get in touch.


Get in touch.

Address

Amando Rosales Gonzalez
Ahlbecker Str. 15
10437 Berlin
Germany

Address

Amando Rosales Gonzalez
Ahlbecker Str. 15
10437 Berlin
Germany

Address

Amando Rosales Gonzalez
Ahlbecker Str. 15
10437 Berlin
Germany

Contact

Email: info[at]amandorosales.com
Office: +49(0)30.91 47 52 36

Mobile:  +49 (0)174.230 87 75
Skype: createbinary
Facebook: amandorosalesgonzalez
Instagram: amandorosales
Behance: createbinary

Contact

Email: info[at]amandorosales.com
Office: +49(0)30.91 47 52 36

Mobile:  +49 (0)174.230 87 75
Skype: createbinary
Facebook: amandorosalesgonzalez
Instagram: amandorosales
Behance: createbinary

Contact

Email: info[at]amandorosales.com
Office: +49(0)30.91 47 52 36

Mobile:  +49 (0)174.230 87 75
Skype: createbinary
Facebook: amandorosalesgonzalez
Instagram: amandorosales
Behance: createbinary

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Features & Appearances

The Art of Styleframe
Blogs Adobe

Behance Motion
Behance Illustration
Cut and Paste
Anti Denim
Photoshop Magazine
Noupe
Nook Names

Features & Appearances

The Art of Styleframe
Blogs Adobe

Behance Motion
Behance Illustration
Cut and Paste
Anti Denim
Photoshop Magazine
Noupe
Nook Names