About the Project.
Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge. We were asked to make a movie that reflects the impact of demographic change combined with low interest rates, on the Swiss retirement system. A possible answer to the current and future challenges is the AV2020 referendum that if supported by the Swiss population would strengthen the current retirement system.
Swisslife, one of Switzerlands largest pension funds approached us with an intellectual challenge.
Design and Concept Development. Interpretation of directors vision in accordance with client brief.
Production Company: Kompost
Director/Creative Director: Gian Klainguti
Art Director / Styleframes: Amando Rosales Gonzalez
Executive Producer: Dennis Guggenheim
3D Lead: Dominik Grejc
Motion Graphics/3D Artist: Markus Feder
Sound Design: Cyril Böhler / Harry Herchenroth
We went through a lengthy process to come up with a way to visualize the entire system and all of its problems and possible solutions. Our mantra was – “keep it simple”, since the entire subject is already complex enough.
Using a high-level of abstraction through the use of metaphors and symbols, we developed a visual language that grasps the complexity in a comprehensive and visually engaging way. During the process we realised that we want to shift our focus on telling stories that have a positive impact on our and future generations.
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