Samsung Hope Relay
Social at Heart.

SAMSUNG HOPE RELAY

Social at Heart.

Print.

Samsung_Hope_Relay_17x7
Samsung-Hope-Relay-portrait-ad
Samsung-Hope-Relay-portrait-ad-detail

The Hope Relay.

For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar,
that would star in in-app videos.
Samsung used facebook to offer teams, leader-boards.

the hope relay.


For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar, that would star in in-app videos.
Samsung used facebook to
offer teams, leader-boards.

Digital.

Samsung_Hope_Relay_8

Credits:

Production Company: Partizan
Executive Produces: Isabella Parish
Project Manager: Martha MacDiarmid
Animation Studio: Kompost
Director: Oliver Conrad 
App: Chad Warner


 

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad 
App
Chad Warner

 

Agency:

CHI & Partners
Executive Producer (Kompost): Gian Klainguti
Producer: Dennis Guggenheim
Lead Animator: Jan Sommer 
Sound: Richmount Studios

 

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad 
App
Chad Warner

 

About

Client:
Samsung

Responsibilities:
Design 10K Illustrations to be used in print and digital throughout the whole 2012 Olympic Games Hope Relay campaign. Creation of digital assets for the animations.

Brief:
Create Print and Digital media for the campaign.

Audience:
Worldwide distribution on all channels.dfsdfs

Metro online ad 740×70
samsung-hope-relay-metro-ad-small

dfsf

hope relay – higher res screens – run map – new-crop-u13500
hope relay – higher res screens – run-crop-u13506
hope relay – higher res screens – profile-crop-u13502
hope_homescreen

The App

The worlds first socially-powered, fund-raising, running app.

Available on 3 different mobile platforms, the Hope Relay app let you create an  avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.

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