print.

the hope relay.

For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar,
that would star in in-app videos.
Samsung used facebook to offer teams, leader-boards.

digital.

Client:

Samsung

Responsibilities:

Design 10K Illustrations to be used in print and digital throughout the whole 2012 Olympic Games Hope Relay campaign. Creation of digital assets for the animations.

Brief:

Create Print and Digital media for the campaign.

Audience.

Around 4000 employees out of the international sales and marketing are visiting this event, spread throughout 9 similar shows.

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad 
App
Chad Warner

Agency:
CHI & Partners
Executive Producer (Kompost):
Gian Klainguti
Producer:
Dennis Guggenheim
Lead Animator:
Jan Sommer 
Sound:
Richmount Studios

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the app.

The worlds first
socially-powered,
fund-raising running app

Available on 3 different mobile platforms, the Hope Relay app let you create an avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.