Samsung Hope Relay

Social at Heart.

SAMSUNG HOPE RELAY

Social at Heart.

Print.

Samsung_Hope_Relay_17x7
Samsung-Hope-Relay-portrait-ad
Samsung-Hope-Relay-portrait-ad-detail

The Hope Relay.


For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar,
that would star in in-app videos.
Samsung used facebook to offer teams, leader-boards.

the hope relay.


For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar, that would star in in-app videos.
Samsung used facebook to
offer teams, leader-boards.

Digital.

Client:

Samsung


Responsibilities:

Design 10K Illustrations to be used in print and digital throughout the whole 2012 Olympic Games Hope Relay campaign. Creation of digital assets for the animations.


Brief:

Create Print and Digital media for the campaign.

Samsung_Hope_Relay_8
Metro online ad 740×70

Audience.

Worldwide distribution on all channels.

samsung-hope-relay-metro-ad-small

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad 
App
Chad Warner

 

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad 
App
Chad Warner

 

Agency:
CHI & Partners

Executive Producer (Kompost):

Gian Klainguti
Producer:
Dennis Guggenheim
Lead Animator:
Jan Sommer 
Sound:
Richmount Studios

 

The App

The worlds first
socially-powered,
fund-raising, running app


Available on 3 different mobile platforms, the Hope Relay app let you create an avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.

hope relay – higher res screens – run map – new-crop-u13500
hope relay – higher res screens – run-crop-u13506
hope relay – higher res screens – profile-crop-u13502

— more work.

WestwardProject type

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Get in touch.

Get in touch.

Address

Amando Rosales Gonzalez
Ahlbecker Str. 15
10437 Berlin
Germany




Contact

Email: info[at]amandorosales.com
Office: +49 (0) 30.91 47 52 36

Mobile:  +49 (0) 174.230 87 75
Skype: createbinary

Facebook: amandorosalesgonzalez
Instagram: amandorosales
Behance: createbinary


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