Samsung Hope Relay

Social at Heart.

SAMSUNG HOPE RELAY

Social at Heart.

Print.

The Hope Relay.

For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar,
that would star in in-app videos.
Samsung used facebook to offer teams, leader-boards.

the hope relay.

For every mile you ran, Samsung would donate to charity.
As well as tracking your runs, you could create an avatar, that would star in in-app videos.
Samsung used facebook to
offer teams, leader-boards.

Digital.

Client:

Samsung

Responsibilities:

Design 10K Illustrations to be used in print and digital throughout the whole 2012 Olympic Games Hope Relay campaign. Creation of digital assets for the animations.

Brief:

Create Print and Digital media for the campaign.

Audience.

Worldwide distribution on all channels.

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad
App
Chad Warner

Credits.

Production Company:
Partizan
Executive Produces:
Isabella Parish
Project Manager:
Martha MacDiarmid
Animation Studio:
Kompost
Director:
Oliver Conrad
App
Chad Warner

Agency:
CHI & Partners
Executive Producer (Kompost):
Gian Klainguti
Producer:
Dennis Guggenheim
Lead Animator:
Jan Sommer
Sound:
Richmount Studios

The App

The worlds first
socially-powered,
fund-raising, running app

Available on 3 different mobile platforms, the Hope Relay app let you create an avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.