o2 - Twofies
Zwei sind besser als eins. 

o2 - Twofies

  Zwei sind besser als eins. 

 
Client:
Telefonica O2 Germany

Responsibilities:
Use customer uploaded selfies to create as many double exposures as possible.

Brief:
I was commisioned Interone Hamburg, representing Telefonica O2 Germany to create a series of double exposed images fitting right into their 2015 campaign „Two are better than one“. People could follow my process on an internet live-stream, upload their selfies, choose an additional image category and have their TWOfies created live at the event. Due to the overwhelming success and the submission of over 18.000 selfies, the event was further extended. It was a great experience and I want to thank the Team at Interone for the amazing work they did.

Credits.

Live Stream
Creative Director: Stefan Schwarz
Account Director: Oliver Riedmann
Agency: Interone Worldwide Hamburg
Artist: Amando Rosales Gonzalez

Mural
Agency: ROCK&STARS
Creative Director: Stefanie Polster
Artist: Amando Rosales Gonzalez
Painting: innerfields


o2-Twofies-Solo-2columns

Media Feedback

While more than 18.000 people sent in their selfies, the campaign created a massive reach on social media. So much so, it was the number one trending topic on Twitter in Germany during that day.

o2-Twofies-Group

238 Double Exposures in 8 Hours.

238 Double Exposures


in 8 Hours

238 Double Exposures


in 8 Hours

o2-TWOfies_amando_rosales_
o2-Twofies-Aktion-8

MURAL

I was also commissioned by Telefonica o2 Germany to create a poster, which was spray painted on a wall at Reeperbahn in Hamburg by the guys from Innerfields.

twofie_o2_amando_web
TwofiePoster
twofie-o2-hamburg-poster-3
twofie-o2-hamburg-poster-2
twofie_o2_hamburg

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