Samsung Hope Relay
My Role: Illustration
My friends at ‘KOMPOST’ from Zurich, Switzerland asked for support in creating these posters, which were printed nine meters wide, three meters high and prominently placed in the heart of London.
The posters were part of the Samsung Hope Relay campaign. Featuring both soccer superstar David Beckham and culinary genius Jamie Oliver, the campaign aimed at raising money for a good cause, during the 2012 Olympic Games. Users uploaded their portraits onto the Samsung Hope Relay App and integrated their faces with the beautiful animations Kompost provided.
Samsung would then donate £1 to charities for every mile participants walked, ran, cycled or moved otherwise.